When it comes to spending money, we
in America go that "Extra
Yard". Here's what the Nations Top Consumer Marketing
Agencies learned in 2003 on Consumer spending annually.
129 Billion on fast food
100 Billion on tobacco
85 Billion on lawn and garden
70 Billion on alcohol
58 Billion on soft drinks
38 Billion on state lottery
36 Billion on vending machines
29 Billion on pet related products
24 Billion on jewelry
23 Billion on toys
20 Billion on cosmetics
30 Billion on chocolate
2.8 Billion on video games
600 Million on teeth whitening products
Lawn and Garden Products consistently remain in the
Top Three consumer spending categories across the Nation.
Gardening continues as the Nations #1 weekend activity
whereas consumers continue to flex their buying power
Coast to Coast.
Viewer Profile:
Female 60%, Male 40%- College Educated,
dual income families, homeowners, age 35-80. Coast to
Coast Exposure provided exclusively on iLifeTV Digital
Cable Network.
(Inspirational Life Television/Contemporary
Lifestyles Programming 24/7)
- Over 1900 cities Coast to Coast
- Over 200 markets, including top 50 in United
States
- Varied viewer impact over 4-timezones AM/PM
exposure
- Over 30 Million U.S. Households Coast to Coast
- Extensive ROS show promotions by National
Cable Affiliates
- Faith & Family Values Genre, viewer demo age 35-55 60% Female 40% Male, College Educated, dual income HH avg over $60K
- Potential Viewer Impressions 300 Million Wkly with Broadcast Market Reach including Hawaii, Puerto Rico, Bahamas, and U.S. Virgin Islands
- Exposure to Largest Target Market for Consumers
- Exciting Travel/Garden
Show Format with DIY Style Viewer "How To" Steps
- EOG show ranking US Mkts Top 30 in "Gardening Show" Genre according to BackChannel Media 2008
|
